Although it might be a bit untraditional to mention your personal hobbies on your LinkedIn profile, it’s a good way to make yourself more human off the bat. A prospect reading this summary might think, “Oh, I also love to travel.” They’ll immediately feel more connected to you.
Try it yourself: List a few of the things you like to do in your free time (steering clear of anything controversial, of course). Then explain why you chose your current role and how your customers derive value.
6. Tell a story.
It’s worth re-mentioning that stories resonate with people. While your LinkedIn profile includes where you’ve worked and the skills you have, your summary is prime real estate for revealing the real you behind your job history.
This leader in the B2B sales and marketing space does this by sharing her difficulty being a Black woman in sales. Being told this short story about her, we get to know her mission and values as a professional.
Try it yourself: Be vulnerable. Isolate a single moment that encapsulates you as a professional or embodies your values. Then briefly write it as if you were telling this story verbally.
7. Engage prospects.
This account executive opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level.
The summary is short enough that readers are guaranteed to finish it – but he makes every line count. He makes you interested in learning more about him.
Try it yourself: In the simplest words possible, state how your company makes its customers’ lives easier, better, more enjoyable, etc. Then reveal something about your background (“I was born in Spain and raised in Texas,” “I’ve lived in Chicago my entire life,” “My hometown boasts the largest Beanie Babies museum in the world”) and end with “Always,” “Constantly,” or “Frequently” followed by your favorite thing to do (“Always reading,” “Constantly cracking dad jokes,” “Frequently juggling.”).
8. Intrigue your readers.
This LinkedIn user uses the same formula as the previous – but in reverse. He begins with his former jobs, which immediately tells you he’s (already) had an interesting career. He then tells you what he’s currently up to.
Try it yourself: List your former jobs. If you’ve always been in sales, get creative. Did you ever have a lemonade stand as a child? Were you a camp counselor as a teenager? What was your college gig?
For example, you might write, “Ex-lemonade stand CEO, CMO, and COO; ex-juggler; ex-college tour guide. Currently helping prospective homeowners in Arizona find their next dream place to live. (And still juggling when asked nicely.)”
This LinkedIn summary showcases the user’s passion and enthusiasm for the role. She highlights her main responsibilities and values, tells the reader why she’s Kentucky installment loans proud to work at The Muse and what sets the business apart, and lists some fun facts about herself.
Try it yourself: Explain why you’re so fired up about coming into work each day. What excites you? Why do you love your company? What makes your product, culture, and/or team different from your competitors? Conclude with four or five personal tidbits about yourself.
10. Win immediate credibility.
She starts with a bold statement: “I like to solve problems.” She proves it with multiple examples from her career, then spotlights her specialties. Finally, she describes a few of her interests.
Try it yourself: Use a short, impactful one-liner to highlight why you’re successful or what you’re best at. Give two to four examples of how this skill or desire has manifested itself throughout your life. Discuss your areas of expertise, then wrap it up with your favorite topics of discussion.