How having industry-diverse clientele will benefit your digital agency
Everyone that knows Beyond is a digital agency that knows that we deal with multiple clients across the globe from various industries and are constantly on the lookout to work with even more diverse clients. That isn’t a happy accident, it is part of our strategy and in this blog I am going to explain to you exactly why this has been an amazing move for us and why it can really help you too!
First things first, there are some steps you need to take before you can start dealing with diverse clients.
1. You’ve got to make sure to have the right team
A team that knows what they’re doing, is always willing to learn and keeps tabs on new and future marketing trends will add so much value to your aspirations of building a global client portfolio.
2. A diverse set of clients need a diverse team
Diversity is something you need to have in your company. It opens the door to so many new ideas and viewpoints that normally wouldn’t even be thought of. If you want out-of-the-box ideas, a diverse team will do that for you. By diverse, I mean in terms of gender, nationality, ethnicity, race, sexual orientation and lifestyle.
3. A team that is willing to go the extra mile
By this, I don’t mean take on heaps and heaps of work. No, good results come from having a healthy work-life balance. A happy mind drives stellar results. What I do mean though is that sometimes with international clients, there will be work that pops up at odd hours of the night, early morning or late night meetings and so on. As a global agency, the team needs to be available to accommodate these clients’ requests when they arise.
Now that we’ve gotten that out of the way, let’s get to the real topic – how having diverse clients will help you.
1. There will be nothing that you can’t do.
This sounds cliché, but it’s so true. By handling clients that operate in various industries across various countries, you’re giving yourself the ability to broaden your scope of expertise, which will help your team gain the talent of learning and adapting extremely fast to whatever situations that may arise.
2. Builds credibility
For a prospective client looking for the perfect digital agency, once they see the scale of diversity in your clients, they would instantly recognize your agency as extremely capable that can manage any task, even if they don’t have prior experience in the field. You’ll always get the upper hand here, guaranteed!
3. Your team will be made aware of marketing trends before anyone else
When you’re constantly keeping an eye out for new trends on a global scale, your team will be at an advantage because they would get to know about new trends before they go viral and this can help your company as whole become early adapters.
4. Niche market capturing
If your client operates in a small niche, handling digital marketing activities for this niche will be your gateway to making your company the go-to option for any other companies operating in the same field. After all, if you wanted ice cream, you wouldn’t go to BBQ restaurant, right? Or would you? Don’t worry, no one’s judging.
5. Helps you stay ahead of the pack in case of a financial disaster
Now we all know the significant economic crisis Sri Lanka faced not so long ago. Most digital agencies suffered, because many local companies could not afford to stay afloat, let alone pay for digital marketing services. By diversifying our client portfolio, we managed to not only stay afloat but grow exponentially because our finances were branched out into multiple currencies. This was huge for us.
6. It gives you exposure to new thought processes
Working with diverse clients gives you insight into the way they do things in that particular country. You might just find ideas that you can use to make your agency run better and more efficiently.
In conclusion, there really isn’t a downside to working with diverse clients. It’s all a win in our books and we feel that it is an amazing way to grow, learn, have lots of fun, generate some amazing ideas and constantly move forward towards your vision. That’s it from me for this one, I shall catch you in the next. Adieu!
(1) How Diversity Can Help With Business Growth – Forbes. https://www.forbes.com/sites/forbestechcouncil/2021/11/12/how-diversity-can-help-with-business-growth/
(2) 7 Benefits Of Diversity In Customer Service At Your Company. https://harver.com/blog/diversity-in-customer-service/
(3) 8 Reasons Why Diversity And Inclusion Are Essential To … – Forbes. https://www.forbes.com/sites/biancamillercole/2020/09/15/8-reasons-why-diversity-and-inclusion-are-essential-to-business-success/